Check out Ad Age to see how Balenciaga used Unreal Engine to bridge the gap between the real and virtual worlds - bringing its fashion to Fortnite, retail, and 3D billboards around the world.
Big congrats to Lux Machina, Halon and Prysm Collective who were acquired by NEP Group to accelerate its Virtual Production business segment, more in Deadline, VentureBeat and The Hollywood Reporter!
Exciting news for our friends at m ss ng p eces today as they announce an acquisition by Tribeca Enterprises! Read all about it in this Ad Age deep dive.
Congrats to our friends at m ss ng p eces and Biscuit Filmworks for being named to the Ad Age Production Company A-List! We're inspired by your incredible work and innovation amid a year of unprecedented challenges for production. Check out the full list of honorees here.
Unreal Engine 5 is now available to game developers in Early Access! Check out GameSpot for an in-depth interview with Epic's Chance Ivey and Nick Penwarden, discussing how the engine will transform next-gen games and give developers more powerful tools than ever.
m ss ng p eces director Conor Byrne created a one-of-a-kind Mother's Day gift - a digital time capsule storing all the wild 80s and 90s commercials that feature his actress mom. Check out Muse by Clio for an interview with Conor about the project, and happy Mother's Day!
How animating in real-time is changing the game in adland: check out Shots to see how Unreal Engine is providing new opportunities for MediaMonks to scale their creative output.
We had a blast working with the Academy Software Foundation on compiling this epic oral history of OpenEXR! Visit their blog to read part 1 today, with parts 2-3 coming next week.
Unreal Engine and virtual production are taking Hollywood by storm! Listen to Epic Games' Miles Perkins and Connie Kennedy on the latest episode of Variety's Strictly Business podcast to hear about how game engines are driving today's filmmaking innovations.