Can you tell the difference between a photograph and a high quality CG asset? FNX Technologies and Bru Textiles are using AWS Cloud to innovate product visualization and blur the line between real and photoreal. Read more about their process at Engineering.com.

m ss ng p eces Managing Partner Kate Oppenheim takes an honest look at diversity in the ad industry, and how their company is doing the work to bring more voices into production. Click here to read her contributed piece in Shots.

Epic Games' Education Lead Linda Sellheim recently spoke with AWN about the new Unreal Fellowship program for VFX and animation professionals to learn about virtual production. Click here to learn more about the Fellowship's rigorous curriculum, tips for applying, and future plans for the program.

What does a next-gen creative studio look like? For starters, it probably won't use much physical hardware. AWS product manager Jay Maglione shares his thoughts on the topic in AWN, including how 2020 has changed content creation workflows, and the cloud's growing role in VFX and animation. Click here to read.

We're awed by the brilliant VFX from Mathematic in this new spot "Match Point" for Lacoste. Check out more details about the work at Muse by Clio.

The Hollywood Reporter highlights Unreal Engine's role in virtual production, which is on the rise in film and TV, especially as Hollywood seeks new ways to keep productions on track. Read the story here.

We're excited to see Amazon Interactive Video Service (IVS) from AWS now available! IVS uses the video technology behind Twitch and makes it easy to host interactive livestreams on websites and apps. Read more about it from Engadget.

The New York Times shares a sneak peek at Tender Claws' latest project: live, interactive, remote performances of Shakespeare's 'The Tempest' in VR! Daily showtimes begin today for Oculus users. Read the Times' impressions here.

Visit Production Hub for a thoughtful interview with Shotgun Software's GM Sarah Hodges, discussing the worldwide shift to working from home and what Shotgun is doing to support its staff and clients alike.

Team RazPR is glad to support the 4K4Charity event, even from afar! Thanks to our family members and pets for keeping us company on our runs!