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AWS introduces Deadline Cloud to take the guesswork out of rendering for VFX and animation in a Variety exclusive. Check out the full story here, featuring an interview with AWS’s General Manager of Creative Tools Antony Passemard.
Had a blast at GDC supporting the Epic Games team for their annual State of Unreal presentation! From Unreal Engine 5.4 to new UEFN features, creators now have more resources than ever to tell their stories. Catch up on all of their GDC news here.
Congratulations to our clients, Biscuit Filmworks and m ss ng p eces, for yet another year of earning top spots on Ad Age Production Company A-List! See the full 2024 A-List here.
Next week at SXSW, check out two of our clients on these exciting panels: Epic Games and the Dune 2 production team will discuss the use of Unreal Engine across the film and accompanying video game, and Biscuit Filmworks will moderate a discussion with The Glue Society and Mother on all things experiential advertising. See you in Austin!
Fela founder, EP, and managing partner Taj Critchlow opens up about his experience as an entrepreneur, the lack of ethnically-owned production houses, and what Black History Month means to him. Read the full interview in Little Black Book.
We’re loving all the great ads from this year's Super Bowl! Shout out to our clients who directed some of the Big Game’s most memorable spots, including: Biscuit Filmworks’ Andreas Nilsson for Etsy, Daniel Warwick for Coors Light, Jeff Low for BetMGM and Pringles; m ss ng p eces’ Michael Marantz for Cetaphil; and Lord Danger and Modern Logic’s Mike Diva for DoorDash. And congrats to the lucky few who scored Monday off thanks to a special collab with Happy Coffee x Magnetic Field x Superconductor.
The production future looks bright in ‘2024 outlook’ articles from: Academy Software Foundation, AJA Video Systems, Amazon Web Services, Autodesk, Brompton Technology, Conductor and Impossible Objects. Read more in the latest issue of Post Magazine!
Closing out 2023 with two full days of RazPR team-building and planning for the year ahead! It was so special to spend time together in LA. We’re looking forward to exciting things in 2024!
m ss ng p eces reimagines your favorite holiday memories with AI! TheHolid.AI is a series of short 1-minute films crafted from the vibrant recollections of staff and directors inspired by m ss ng p eces founder Ari Kuschnir’s AI adventures with his daughter. Read more about the project in Ad Age.
When Magnetic Field director Shelley Lewis was launching herself as a TV commercial director, it was a real boys’ club, so she dropped her first name to get a foot in the door. Find out what happened next and why she’s since reclaimed her full name in this shots article.
The Ciclope Festival 2023 in Berlin was a wonderful success! From engaging panels and insightful process breakdowns, to spending time with old friends and making new connections, the entire experience has us already looking forward to next year. The award show, where several of our clients received accolades, closed out the festival on a high note. Congrats to all of the 2023 winners!
Autodesk partnered with Marvel to take over Sphere in Las Vegas with a spectacular ad towering over the Las Vegas strip, visible to travelers flying into McCarran Airport for the company's annual confab, Autodesk University. Read more about it in The Hollywood Reporter.
Congratulations to the ASWF’s Carol Payne, Autodesk’s Doug Walker and Epic Games’ Kim Libreri on honors at the 2023 SMPTE Awards Gala. Kim Libreri accepted the Progress Medal; Doug Walker received the Natalie M. and Herbert T. Kalmus Medal , and Doug Walker and Carol Payne accepted the Workflow Systems Medal.
Ever feel like you’re faking till you make it? Read this insightful article for tips to combat imposter syndrome in Shots Magazine by Magnetic Field and The Directors Bureau MD, Hillary Rogers.
Congratulations to our friends at Brompton Technology for receiving an Engineering, Science & Technology Emmy Award! The Emmy was awarded for Brompton’s Tessera SX40 LED video processor, due to its integral role in the widespread adoption of virtual production. Read more at The Hollywood Reporter.
Kudos to Institute founder and director Lauren Greenfield for being named to the Campaign US 40 Over 40 list! Campaign notes that Lauren “represents the art and production talent that is so crucial to the work the ad industry creates and puts out into the world.” See the full list of honorees here.
Congratulations to director Andreas Nilsson and Biscuit Filmworks for receiving an Emmy nomination for Outstanding Commercial, for Apple’s “R.I.P. Leon!” That “unsend message” iPhone feature is a literal life-saver. Check out all of the nominees in the category here.
What a whirlwind week at AICP NY 2023! We loved connecting with clients and friends including Biscuit Filmworks, Cabin, Fela, Group Thrpy, INSTITUTE, Magnetic Field, The Directors Bureau, Mirada, m ss ng p eces, and many more. Congrats to all the winners! Check out pictures from the week here.
Today as part of the Meta Quest Gaming Showcase, Tender Claws released a new trailer and details for their highly-anticipated game Stranger Things VR, launching this fall. Inverse says of the game, “It all seems potentially interesting, but what makes the game really promising is developer Tender Claws, who’s made some of the most playful and experimental VR experiences out there.”
KitBash3D makes digital building kits that Marvel, Netflix, Warner Bros, HBO, EA and many more have used to create digital worlds for films, games and tv shows. Read this article in CreativeBloq to learn more about KitBash3D’s new Cargo software that allows content creators to search, filter, and manage over 10,000 fully customizable, premium assets with just one click.
The Academy Software Foundation takes a deep dive into the history and evolution of MaterialX, featuring interviews with ILM’s Jonathan Stone and Doug Smythe, Adobe’s Guido Quaroni, and Lumiere Software’s Niklas Harrysson. Read the story here!
Wrapping up NAB 2023 with product award wins for AJA, AWS and Brompton; incredible “Rings of Power” cloud workflow panels with Amazon Studios, Autodesk, AWS and Moxion; virtual production talks from Unreal Engine; press meetings with Coreweave’s Conductor and good times with friends and colleagues.
“There is a reverence for old movies and old TV shows, but this show will look at the history of music videos and talk about what they’ve done to shape culture and filmmaking.” Director X (pka Julien Christian Lutz) to Variety about the upcoming “Video Star” docu-series from Fela and Insight Productions.
We had a great time being back at the Game Developers Conference in person. From the AWS Women in Games panel, to Epic Games’ State of Unreal, to the Autodesk VIP Mixer, the week was packed with energy and excitement!
What an incredible few days of inspiration, learning, and tacos! The RazPR team had a blast at SXSW with Epic Games’ panel on digital humans, mentoring with Fela, hanging out with m ss ng p eces friends, catching the premiere of Boots Riley’s “I’m a Virgo” and seeing lots of familiar faces!
Viewers were surprised with a three-part ad during this year’s Oscars developed by Ryan Reynolds’ agency Maximum Effort amplifying Autodesk’s role in creating movie magic. Learn more about this campaign in VentureBeat and Deadline, and see the work here.
Big congratulations to our clients Biscuit Filmworks and m ss ng p eces for earning top spots on this year’s Ad Age Production Company A-List! See the full list here.
Melodie McDaniel, a filmmaker and photographer with The Directors Bureau talks to Muse by Clio about the importance of cultural representation in advertising and art and showcases some of her latest work including the stunning album art for The Gabriels new release.
A talented team of students from Filmakademie Baden-Württemberg accepted the 2023 Visual Effects Society student award on-stage from Autodesk CMO Dara Treseder for their work on the short film “A Calling. From the Desert. To the Sea.” Learn more about this award in Forbes and more about the film in Animation Magazine.
Congratulations to Biscuit Filmworks director Andreas Nilsson on the Sundance 2023 debut of “Claudio’s Song.” According to IndieWire “deadpan surrealism is rarely this adventurous and slick at the same time.” We agree!